My story

& career

I'm a multidisciplinary designer based in Buenos Aires, Argentina. I’ve collaborated with publishers, startups, and educational projects Latin America.

My story

My approach to design draws on influences ranging from geometry, philosophy, spirituality to classical fine art & disruptive technology. When working with a new client, my first goal is to understand the stories they’re trying to tell with their visual elements and start building my graphic design around them. Whether it’s branding or editorial, my work always has something to say.

Experience

Creative Director @ Generación Semilla
Dec 2020 – May 2025 (Remote)

Graphic & Editorial design, branding, digital strategy, UX/UI.

Research & Teaching Assistant @ University of Buenos Aires
Mar 2018 – Dec 2021

Visual communication, Instructional, Fashion & textile design, Technology, Avant garde.

Sales & Store Manager @ CP67 Bookstore

Mar 2018 – Dec 2021

Customer experience, merchandising, product curation.

Textile Graphic Designer @ Mirtextil

Oct 2015 – Nov 2017

Print development, pattern design, color matching for apparel brands.

Springer – Trunk Orthosis and Interactivity, 2024.

IEEE Xplore – Physical vs. Project Thinking, 2022.

FADU-UBA ProceedingsInstructional Design & Wearables, 2021–2022.

SABI / DISUR – Posters & papers on wearables and health, 2022–2023.

Generación Semilla El Juego de la Mandioca (author & creative), 2023.

Curiosa BotánicaVol. 1 & 2, Art direction, 2021–2023.

Biodesign Challenge NYCDydikit Algae UBA project, 2021.

Speculative DesignPía: The Nurtured Dress, Bio-Objects, Air-filtering Algae, 2021–2022.

Festival de la Imágen "The Third eye" speculative design project, 2020.

2084 Futuros ImaginadosDigital Twins, The Blues of Gotinea, 2022.

MAEDI FADU UBA - Icosaedro & Yantra projects, 2020-2021.

Featured Projects & Publications

Tools & Creative Frameworks

1. Visual Strategy & Creative Direction

Brand narrative · Art direction · Multichannel identity · Conceptual design thinking.

2. Research & Experimental Avant-Garde Practice

Design research · Biodesign principles · Material exploration · Speculative methodologies · Morphological studies.

Typography systems · Modular layout · Educational content design · Knowledge visualization.

3. Editorial & Instructional Design

ailenadesignspace all rights reserved

hello.ailenworks@gmail.com