My story
& career


I'm a multidisciplinary designer based in Buenos Aires, Argentina. I’ve collaborated with publishers, startups, and educational projects Latin America.
My story
My approach to design draws on influences ranging from geometry, philosophy, spirituality to classical fine art & disruptive technology. When working with a new client, my first goal is to understand the stories they’re trying to tell with their visual elements and start building my graphic design around them. Whether it’s branding or editorial, my work always has something to say.
Experience
Creative Director @ Generación Semilla
Dec 2020 – May 2025 (Remote)
Graphic & Editorial design, branding, digital strategy, UX/UI.
Research & Teaching Assistant @ University of Buenos Aires
Mar 2018 – Dec 2021
Visual communication, Instructional, Fashion & textile design, Technology, Avant garde.
Sales & Store Manager @ CP67 Bookstore
Mar 2018 – Dec 2021
Customer experience, merchandising, product curation.
Textile Graphic Designer @ Mirtextil
Oct 2015 – Nov 2017
Print development, pattern design, color matching for apparel brands.
Springer – Trunk Orthosis and Interactivity, 2024.
IEEE Xplore – Physical vs. Project Thinking, 2022.
FADU-UBA Proceedings – Instructional Design & Wearables, 2021–2022.
SABI / DISUR – Posters & papers on wearables and health, 2022–2023.
Generación Semilla – El Juego de la Mandioca (author & creative), 2023.
Curiosa Botánica – Vol. 1 & 2, Art direction, 2021–2023.
Biodesign Challenge NYC – Dydikit Algae UBA project, 2021.
Speculative Design – Pía: The Nurtured Dress, Bio-Objects, Air-filtering Algae, 2021–2022.
Festival de la Imágen – "The Third eye" speculative design project, 2020.
2084 Futuros Imaginados – Digital Twins, The Blues of Gotinea, 2022.
Featured Projects & Publications
Tools & Creative Frameworks
1. Visual Strategy & Creative Direction
Brand narrative · Art direction · Multichannel identity · Conceptual design thinking.
2. Research & Experimental Avant-Garde Practice
Design research · Biodesign principles · Material exploration · Speculative methodologies · Morphological studies.
Typography systems · Modular layout · Educational content design · Knowledge visualization.
3. Editorial & Instructional Design
ailenadesignspace all rights reserved
hello.ailenworks@gmail.com