Generación Semilla

Client: Generación Semilla editorial

2020- 2025

Statement Ecosystem

black and white abstract painting

A living ecosystem where every element educates — not by instruction, but by inspiration.

Generación Semilla is more than a brand — it’s a pedagogical philosophy.

This ludic, experimental editorial project creates an ecosystem of products, content, and experiences designed to reconnect children with nature through play, beauty, and sensory engagement.

Focus on purpose and coherence.

The brand operates with a deep commitment to sustainability, inclusion, and social responsibility. Acquiring upgrades from books printed on FSC-certified paper to biodegradable packaging and inclusive typefaces (Open Dyslexic), each decision is part of a broader, meaningful whole.

Visual identity, product packaging, digital content, and in-person educational experiences were all conceived as parts of a single, interconnected system.

A design system that plants seeds.

Rather than a traditional brand, Generación Semilla is a living system — rooted in the belief that when learning is beautiful, playful, and intentional, it leaves a lasting imprint.

Creative team: Borches Elizabet, Molina & Vedia Maria Belén , Trinidad Betina, Dameno Paz, Lemoine Agustina, Starck Mora, Benítez Sofia, Fortunato Maria Eugenia & Borches Ailen Ayelen.

This is design not just to communicate, but to cultivate.

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